My main portfolio piece. I’m trusted to operate a large part of the day-to-day digital side of an active Alaska tourism business, real customers, real bookings, real platforms and revenue workflows, with sub-admin access across its digital services. The owner still owns the business; I run much of the digital day-to-day. Several connected pieces, one accountable operator.
Video & editing
Three selected tour films: real adventure footage, connected transitions, motion graphics and music-led storytelling. Each also has a matching vertical edit.
The whole workflow
Not one tool: the connected layer a small business actually runs on, end to end.
The pieces
Each piece is documented on its own, with honest status labels and inspectable proof.
Adventure tourism, Alaska
OngoingOngoing, hands-on responsibility for a large part of the digital side of an active Alaska tourism business, customer communication and booking support, Instagram and Meta content, website and SEO, and the platform administration that keeps it all connected.
Adventure tourism, Alaska
Internal ToolAn internal operations platform I designed and built for Alaska Backcountry Access: live Xola bookings alongside weather, avalanche, and trail intelligence, fleet and dispatch, maps, and a custom CRM, one screen instead of a dozen tabs. Since October 2026 it runs unattended on its own server and answers questions in Google Chat.
Adventure tourism, Alaska
DeliveredA first-party SEO audit and paste-ready implementation program for Alaska Backcountry Access, tracing why ~42,600 search impressions produced only 892 clicks, then prioritizing every fix from Google Search Console data.
Vehicle rental, Alaska
Live
A live Astro/static website for Alaska ATV Rentals that acts as the clean decision layer for an ATV/UTV rental fleet, routing every rental choice to the right Xola checkout, and the complicated cases to a human.
Managed website
The WordPress/Elementor site I administer: hosting, domain, content, and SEO. It is an inherited build that is still slow on phones, so the proof here is the measured SEO work and the operations case study, not the site itself.
See the measured SEO evidence Read the operations case study
Social
The brand’s live Instagram, posts, stories, and reels I produce and edit.
Video
The brand’s YouTube channel of tour and destination video.
Selected edits
A few of the reels and videos I’ve cut for Alaska Backcountry Access.
Communication, bookings, content, website, and the platforms behind them, described plainly, run honestly. Tell me what your operation looks like.
