What the work costs

Starter website

$500

A landing page and at most one more page, for a business with no website or only social profiles and a map listing.

• Your services, photos and reviews, built for phones first
• One clear next step: call, message, email or booking link
• Google Maps, basic on-page SEO, a contact form and hosting set up
• The safe editor, so you can change text and photos yourself
• One round of revisions

Example of this kind of site Union CLS school site →

Pairs well with the Care Plan, from $100 a month: I make your changes, keep backups and check the site every month. Optional.

Delivery 2 to 4 days

Full website

$1,000 with any monthly plan

$1,500 on its own

A multi-page site with every tour or service on its own page and your booking or reservation system connected.

• The safe editor for every page
• Booking connected and tested end to end, with tools such as Xola, FareHarbor, ResNexus, Calendly or Stripe Checkout
• Hosting with SSL, backups and rollback, and a technical SEO foundation
• More than one language, or a scroll-film opening, at no extra charge
• Replacing an old site: every old page address redirected to its new page, and Search Console checked after launch

Example of this kind of site Pagosa Adventure Rentals →

The $1,000 price comes with any monthly plan on this page, from the $100 Care Plan up, for at least 12 months. Cancel earlier and the unearned part of the $500 difference, in proportion to the months left, becomes due.

Delivery 1 to 3 weeks

Website with a backend

From $3,000 plus monthly maintenance

A website with its own database and logic, for when your bookings or customer data need more than a third-party tool.

• Customer accounts, an admin dashboard, custom booking rules or Stripe payments
• Sign-in and payments run on established services, never home-built ones
• Monthly maintenance is required and quoted with the build: security updates, backups and monitoring
• No medical, card or other regulated data stored

Promo video

$900

One 30 to 60 second motion-graphics promo made from your photos and footage.

• Cut for your website (16:9), Reels and Shorts (9:16) and feeds (1:1)
• Captions, music and a brand sting

Ad creative pack

$750

Six short motion ads, 6 to 15 seconds each: three hooks in two formats, ready for Meta and Google.

Launch bundle

$2,900

Full website, promo video and ad creative pack together. Bought separately: $3,150.

Customer Leak Audit

$750

Your booking path walked on a phone in six steps, every leak ranked and costed from your own numbers, a fix plan and a walkthrough call.

• Credited in full toward the first month of a Customer Engine service started within 30 days of the walkthrough
• Refund if you tell me in writing within 14 days of the walkthrough that it was not worth it

Delivery 5 business days, then a 30-minute call

SEO audit and roadmap

$750 to $1,500

For a site that gets seen in search but not clicked: an action plan you can carry out, not just a report.

• Site audit and Search Console analysis
• Paste-ready title and meta rewrites, a schema plan and an indexation cleanup list
• A prioritized checklist and a 30-day measurement baseline
• Implementation is quoted separately. No traffic guarantee

Delivery 3 to 5 days

Tech operations audit

$1,000

A review of your booking system, email, domain and day-to-day workflows, with an automation plan and tool recommendations.

Care Plan

$100 or $175 a month

I make the changes for you, publish them, keep backups and apply security updates.

• Core, $100 a month: 2 content edits a month
• Plus, $175 a month: 5 edits a month, priority turnaround and a monthly health check
• Annual: ten months’ price, paid up front
• Every website includes the editor for changes you make yourself. The Care Plan is for when you want me to make them

Customer Engine

$450 or $750 a month

Fixes for the leaks after the click, sold nearest the payment first.

• Core, $450 a month: missed-call capture and fast replies (every web inquiry acknowledged at once and answered the same day, from AI drafts that a person reviews and sends)
• Plus, $750 a month: everything in Core, a review and referral request to every customer, and a seasonal email to past customers
• Plus also includes a short report each month, a clip asking customers for reviews and one seasonal video for past customers
• Missed-call capture is set up only after a compliance check for your phone account
• You own the accounts: phone, text and email services run in your name, with usage billed at cost
• Month to month, with seasonal pause terms set in the quote

Operations retainer

From $1,000 a month with live coverage

A stated number of my hours each month on your digital side: inquiries in agreed windows, website and content, booking platform and Google tools, documentation.

• Quoted from hours, never from a feature list
• Every quote names the monthly hours, the coverage window, what happens outside it and how extra work is approved
• The $1,000 floor applies when the retainer includes live reservation or customer coverage

Video content plan

$900 a month

Eight short motion videos a month from your footage and field clips, scheduled to Instagram, YouTube and Facebook.

Ads management

$600 a month per platform

Meta or Google ads run with the ad creative and monthly videos. Three-month minimum. You pay ad spend directly to the platform.

Growth bundle

$1,950 a month

Customer Engine Plus, the video content plan and one ad platform together. Separately: $2,250.

Digital business management

From $2,400 a month

Steps 2 and 3, plus marketing and SEO, social media, customer-communication oversight, booking platform and Google tools administration, website care and hosting, and a monthly operations and marketing report.

• Flat monthly price, scoped per business and priced on deliverables, not hours

Custom internal tool

From $6,000

Client portals, user accounts, dashboards or database-backed automation, when existing tools are not enough.

• Discovery and a written spec first, under its own contract
• Database, sign-in, admin dashboard and role permissions
• Delivered in milestones, with a monthly maintenance agreement
• Small fixes and small tools are quoted per scope

Delivery 4 to 8 weeks or more